When it comes to the internet, understanding the global ecosystem can be tough. There’s a lot of manual work that service providers and digital businesses have traditionally put into finding the best way to reach customers over IP networks. And more work is needed for benchmarking against competitors and finding the best relationships for peering. But it doesn’t have to be complicated…
Just in time for Valentine’s Day, we’re announcing our newest labor of love: Kentik Market Intelligence (KMI), a new product that spells out the internet ecosystem.
KMI enables users to easily navigate the insights and dynamics hidden in the global routing table by identifying the ASes operating in any given geography, determining their providers, customers and peers, and alerting you when there are changes to those relationships.
Additionally, KMI produces rankings based on the volume of IP space transited by ASes in different geographies. Using tables and charts, KMI offers a global view of the internet out-of-the-box without any configuration or setup.
KMI uses public BGP routing data to rank ASes based on their advertised IP space. Rankings are updated daily and come in various forms: total customer base, customer type (retail, wholesale, backbone), as well as peering. Your AS is always highlighted for easy comparison in each geography.
KMI removes the guesswork in planning discussions around extending the reach of the network. Now the top retail, wholesale or backbone providers are known in any country, region or continent. Interconnection managers can make better decisions based on data they did not have easy access to previously.
Sales prospecting used to rely heavily on parsing routing registry records and word-of-mouth. KMI reveals sales opportunities by listing the transit relationships in a target market. For example, you can discover new prospects by analyzing the current customers of wholesale or backbone operators that provide service in a particular market. Additionally, KMI will mark ASes that are critically dependent on a single upstream provider (i.e., single-homed) as well as which ASes are presently classified as customers of your AS (i.e., mutual).
KMI rankings are based on the relative amount of transited IP space by each AS for a given market. While we cannot directly measure the volume of internet traffic routed by any given AS on the internet, we can estimate the size of the customer base by determining how much IP address space it transits relative to other ASes.
All models are based on sets of assumptions and the key assumption for this model is that the volume of transited internet traffic is correlated to the amount of transited IP address space. In other words, the more transited IP address space, the more potential for transited internet traffic and the higher the transit score.
The following computation is done on a regular basis (initially once a day, more frequently in the future) using BGP data collected from the public RouteViews project which collects BGP data from global vantage points around the world. There are four steps:
Every prefix in the global routing table is analyzed and contributes to a set of transit scores by geolocation and score type. Therefore, every AS that is either originating a prefix or transiting one will have some type of transit score for at least one geography. More details on how KMI is calculated are available upon request.