KMI spells out the internet ecosystem
What is KMI?
Kentik Market Intelligence (KMI) is Kentik’s machine learning-powered offering that explores and navigates the global routing table. By classifying AS relationships into peering and transit, users can identify the providers, peers, and customers for any AS in any geography.
Additionally, KMI produces rankings based on the volume of IP space transited by ASes in different geographies. Using tables and charts, KMI offers a global view of the internet out-of-the-box without any configuration or setup.
Why KMI
Until now, understanding how ASes interconnect relied on a mix of oral tradition and manual analysis of large amounts of BGP data. As a consequence, no commercially available platform existed to support critical activities such as:
- Selecting the best upstream provider in any locale based on objective criteria
- Benchmarking ASes against each other based on interconnection to eyeballs or content providers
- Supporting IP transit sales prospecting and interconnection KPIs
With KMI, this gap is now bridged. Without any need for complex configuration nor raw data exploration, KMI gives you immediate access to an easily explorable dataset of ASes that allows comparison by geography. By processing hundreds of millions of BGP routing announcements every day, KMI calculates relative sizes of the customer base of each AS in various geographies. Based on transited IP address counts, these cone sizes are used to provide current and historical rankings of the transit providers for any country and region.
“Kentik Market Intelligence provides us with an easy-to-view, up-to-date and detailed understanding of global IP traffic flows for our key markets.”
– Mark Currier, Global Product Manager
Benchmark your own network in any geography
KMI is the reliable, neutral, and objective tool for product and marketing teams to market the connectivity advantages of their networks in all areas where they excel – no more placeholder PoP-to-PoP latency tables serving as the default collateral for IP transit capacity!
Zoom in from regional rankings into specific ASes – KMI always displays comparative data to your AS. You can instantly know how well your network stacks up against others and track its progression.
Efficient sales prospecting
Sales prospecting used to rely heavily on parsing routing registry records and word-of-mouth. KMI reveals sales opportunities by listing the transit relationships powering the internet in a target market.
For example, you can discover new prospects by analyzing the current customers of wholesale or backbone operators that provide service in a particular market. Additionally, KMI will mark ASes that are critically dependent on a single upstream provider (i.e., single-homed) as well as which ASes are presently classified as customers of your AS (i.e., mutual).
“The combination of the Kentik Network Observability Cloud and Kentik Market Intelligence has tremendously advanced our observability efforts and helped us add to our competitive edge.”
– Rafael Castell, Head of Product Marketing
Get notified of changes that are important to you
KMI Insights bring the market dynamics that are of most interest to you into focus. KMI identifies insights and contextualizes them in the interface, coloring them with the networks involved and the market they are observed in.
Sample insights can be: <this provider> added <this transit customer> within <this geography> for instance, or any network adding new providers, as well as rank changes and changes in routing announcements between two networks. You can configure your personal insights using the selections below:
Kentik Service Provider Analytics customers now get a Top Insights panel highlighting market dynamics they are most interested in.
A data-driven approach to network expansion and interconnection
Kentik Market Intelligence removes the guesswork in planning discussions around extending the reach of the network. Now the top retail, wholesale, or backbone providers are known in any country, region, or continent.
Interconnection managers can make better decisions based on data they did not have easy access to previously – the providers, peers, and customers of any AS at a glance.
Key benefits
- Understand the relationship for any AS in any country in the world.
- Be notified of any relationship changes involving any AS or market of interest.
- Identify sales opportunities by enumerating customers in a target market.
- Track your competitors’ customers and highlight any single-homed ASes.
- Track AS rankings in any geography based on objective routing data.
- Understand how your AS compares to other providers in selected geographies.
