Network Business Analytics
See trends. Find revenue opportunities. Manage service quality.
Identify new service offerings and revenue opportunities. Track your digital supply chain. Analyze and improve subscriber service quality.
Today, the network is more complex – and more critical – than ever. Being able to respond faster to our customers’ needs and guide them through new opportunities is paramount. The level of insights provided in the new Kentik Synthetic Monitoring solution makes our responsiveness possible.
Use case details
Understand digital delivery
Understand traffic contributors and consumers across your network by content and content providers. Look for prospects and identify opportunities to create new services and generate new revenue sources.
Optimize cost and performance
Determine connectivity mix on- and off-net for each CDN handing traffic over to your network. Benchmark CDNs in detail to optimize for subscriber performance and cost. Generate supporting data for each CDN handing traffic over to your network with clear and detailed reports.
Grow subscriber revenue
Analyze subscribers for insights that grow revenue. See granular consumption patterns across your subscriber base and apply metrics to track patterns by OTT service or market segment. Optimize timing of your upgrade programs or promotions. Troubleshoot and instrument zero-rating programs across subscribers and content provider partners.
Understand global AS relationships
Explore and navigate the global routing table. Identify the providers, peers and customers for any AS in any geography. Support IP transit sales prospecting.
