In a recent blog post, we announced the availability of the “My Kentik” self-service analytics portal. We highlighted the great value-add that Kentik’s service provider customers can now deliver to their end-customers with real-time network data insights. Read ahead to see why having this visibility is important not only to the service provider, but also to their end-customers, who consume those services — subscribers, digital enterprise, hosting customers, etc.
Imagine you are looking for a place to rent. Eventually, you narrow it down to three properties that you like equally. Each of the landlords offers a different option for paying rent:
Hold your thoughts for a moment and think about managing the infrastructure OpEx in your business. How would you want to pay those bills?
Microsoft polled 5,000 people across the world for their “2017 State of Global Customer Service Report,” which showed strong evidence for the rise of self-service:
So which factors are driving the self-service revolution in the customer engagement model?
The “My Kentik” portal is a built-in feature of the Kentik platform that enables curated, self-service network traffic visibility for downstream customers. Now service consumers can get a level of visibility that’s never before been available to them — powered by the same dataset their providers have, but highly customized.
Imagine you are subscribed to DDoS protection services from an MSSP (managed security service provider). When an incident occurs, using “My Kentik”, you can now immediately access the traffic and alert details yourself. That allows both high-level and drill-down analysis to speed up troubleshooting and issue resolution, even while waiting on the phone with customer service. To see for yourself, sign up for a demo or free trial.
If you are an enterprise customer who buys Internet/MPLS circuits, with “My Kentik”, you can now view your WAN traffic utilization and understand which departments, WAN sites, and data centers are driving network utilization. You can also use this data to make a more cost-optimized plan for network changes and expansion.
If you’re part of a team of application developers or architects, the “My Kentik” portal can provide cloud or data center traffic insights, so you can understand how the applications you’re deploying are affecting the infrastructure and vice versa. That includes the east-west traffic between microservices and other components within the app itself and informs app architecture decisions that help avoid impact from infrastructure bottlenecks.
If you are a customer receiving IP transit or peering services, “My Kentik” can provide traffic utilization and billing correlation analysis. Breakdowns like port utilization, geolocation, ASN, and traffic type breakdown uncover the drivers behind total traffic volume and explain unexpected increases and cost exposure.
If you’re a customer of hosting or IaaS services, “My Kentik” can provide an understanding of traffic details such as per-host and per-site utilization, application / service utilization and even connection-level details of each host’s historical network activity for security and forensic analysis.
My Kentik Portal delivers transparency across all of these customer types and use-cases that can shorten incident response time, make troubleshooting far easier, enable more robust infrastructure, and accelerate business growth. Talk to your service provider now and ask about their integration with Kentik.