Service providers are increasingly squeezed by traffic growth and competition, putting pressure on both costs and revenue. Kentik’s ‘True Origin’ technology instantly labels traffic data with CDN, OTT service and subscriber names. Providers get deep insight into cost, competition and subscriber behavior and regain their competitive edge.
How are customers, applications, and internal departments utilizing high-cost resources? Find out in Kentik Detect by uncovering the entry, path, and ultimate exit of customer traffic. Fast and accurate multi-dimensional analyses help link costs to consumers, uncover opportunities for differentiated products and services, and support pricing decisions.
“Prior to deploying Kentik, we had very little visibility into our traffic flows. Any analysis was extremely painful, manually laborious, and time intensive. Kentik has made all of these much easier and quicker.”
Kentik converts your traffic data into prospects and opportunities. Pinpoint potential new customers beyond your network edge. Reveal upsell opportunities based on utilization of 3rd-party services. Identify and head off impending customer cancellation. Whatever the situation, Kentik can help protect and grow revenue.
Within 30 days of the deployment of Kentik Detect, GTT fully automated its sales prospecting analysis and reporting capabilities. Using Kentik, GTT is now able to pull insights from NetFlow and BGP data to identify when high volumes of traffic are transiting its network to or from networks that aren’t yet GTT customers.
Bandwidth may be a commodity, but insights are a differentiator. With ‘My Kentik,’ providers can create branded, self-service analytics portals with views and dashboards curated for each user. So the same data that makes Kentik invaluable to providers can make providers invaluable to their customers.
“For less than the support costs of our previous appliance-based tool, Kentik provides us with a far-stronger solution that powers a new level network visibility, scale, and security for our customers.”