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Kentik Releases Report on ‘AWS Cloud Adoption, Visibility & Management’

Findings Show It’s a Multi-cloud, Cost-containment World

SAN FRANCISCO ─ January 24, 2019 ─ Kentik, the provider of network analytics for the cloud-native world, today announced the results of a report it conducted on AWS user adoption rates, multi-cloud trends, and cloud cost and visibility challenges. The report, “AWS Cloud Adoption, Visibility & Management,” compiles an analysis based on the survey responses of 310 executive and technical-level attendees at the recent AWS annual user conference, AWS re:Invent.

“We’ve reached the point where cloud providers have proven effective as an alternative to the huge overhead of building, maintaining and upgrading physical infrastructure. But at the same time, the rapid expansion of public cloud use, as well as multi-cloud, hybrid cloud and cloud-native environments, has created new challenges for visibility and cost control,” said Jim Frey, vice president of strategic alliances at Kentik. “Our intent with this study was to look into the current state of experiences and practices, to help educate the industry and drive conversation on strategies and solutions to address the challenges.”

Key findings in the report include:

  • Multi-cloud is real, and more common than hybrid-cloud. The clear majority of respondents (58%) indicated they were actively using more than one of the big-three cloud service providers, i.e. AWS, Azure, and Google Cloud. While most of the group (40%) actively use two cloud service providers, nearly a fifth of respondents (18%) use all three. Surprisingly, only 33% of respondents reported using hybrid-cloud, with at least one cloud service provider as well as some type of traditional infrastructure (i.e. company-owned or co-location / third-party data centers).

  • A common multi-cloud combo: AWS + Microsoft Azure. It’s no surprise that when surveyed at an AWS user conference, 97% of our survey respondents reported that their organization actively uses AWS. However, more than one-third (35%) of respondents said their organization also actively uses Azure, and 24% reported using both AWS and Google Cloud Platform.

  • The biggest cloud challenge: Cost management (depending on who you ask). Overall, nearly 30% of the survey-takers said their biggest cloud management challenge is cost management, with security taking second place with 22% of responses. However, when looking at the responses by title, challenge rankings shifted. (Deeper analysis by title is within the full report.)

  • There is an influx of monitoring tools; no clear leader. While the largest percentage of respondents (54%) reported having a cloud monitoring tool for visibility into their cloud applications, other tools are being used to attempt to achieve total visibility, including: log management tools (48%), application performance management (APM) tools (40%), open source tools (34%), network performance management (NPM) tools (25%), and more.

  • At least two tools are used to try to gain cloud visibility. Respondents also noted using monitoring tools together in various combinations for cloud application monitoring. Fifty-nine percent (59%) of respondents reported using at least two tools for visibility into their cloud applications. Thirty-five percent (35%) of respondents use three or more tools for this.

  • Spreadsheets are still being used to understand AWS spend. Fifty-six percent (56%) of respondents say they use built-in tools within AWS (e.g. CloudWatch) to track and manage cloud services costs. Another 30% use third-party commercial tools. However, 10% of respondents reported that their organization still uses “manual tracking via spreadsheets” to understand what drives of their AWS data transfer costs.

  • A big gap exists in use of AWS VPC Flow Logs for cloud visibility. While VPC Flow Logs have been available as a way for organizations to gain more granular, real-time cloud visibility, adoption ranges widely. While nearly a third (32%) indicated they are actively using VPC Flow Logs, even more (37%) indicated that they nothing about them at all.

To download full report with analysis of the key findings, please visit For more information on Kentik’s modern approach to cloud visibility, download our Cloud Solution Brief or visit


Easily the world’s most powerful network insight and analytics for the cloud-native world, Kentik® uses real-time flow analysis, uniquely enriched with application, routing, and internet context to power the network operations of leading enterprises and cloud and communication service providers (CSPs). Kentik’s SaaS platform is built on a patented big data engine to deliver modern network analytics that is both powerful and easy to use. Kentik is based in San Francisco - learn more at

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