Turn Traffic Insights into Monetization Strategy
Boost ARPU and cut churn with actionable subscriber intelligence.
Monitor OTT, gaming, social, and more to spot which services your users love and when.
Evaluate all CDNs handling your traffic to fine-tune delivery, cut costs, and boost performance.
Identify heavy users or service dips to inform promotions, plans, and retention campaigns.
Intimately understand subscriber consumption trends
- See OTT service consumption and trends.
- Find opportunities to improve performance and pinpoint service quality issues.
- Identify new services, investigate unexpected traffic events, and create more profitable plans.
Understand digital supply chain
- Understand traffic contributors and consumers across your network by content and content providers.
- Look for prospects and identify opportunities to create new services and generate new revenue sources.
- No deep packet inspection required.
Optimize network cost and performance
- Determine connectivity mix on- and off-net for each CDN handing traffic over to your network.
- Benchmark CDNs in detail to optimize for subscriber performance and cost.
- Generate supporting data for each CDN handing traffic over to your network with clear and detailed reports.
Improve peering and interconnection
- Execute an analytical interconnection strategy — optimize performance and cost.
- Discover interconnects based on your traffic — peering decisions made easy!
- Integrated PeeringDB data to assess peering policy, locations, and contact information.
- See customers of networks in your markets — identify single-homed opportunities.
- Kentik is the leading peering and interconnection solution.
Grow subscriber revenue
- Analyze subscribers for insights that grow revenue.
- See granular consumption patterns across your subscriber base and apply metrics to track patterns.
- Optimize timing of your upgrade programs or promotions.
- Troubleshoot and instrument zero-rating programs across subscribers and content provider partners.
Get leading market insights
- Observe and evaluate the size, market share and relationships of Autonomous Systems (ASes) globally and regionally.
- See how ASes rank in your markets of interest. See who’s adding or losing customers and which customers are single-homed.
- Integrated PeeringDB data to assess peering policy, locations, contact information.
- Get data you can use to protect and grow your business.
Subscriber Intelligence and Revenue FAQs
How do I monitor customer experience for ISP subscribers?
Monitor subscriber experience by combining traffic visibility with performance measurement to see what users experience and why. Kentik helps ISPs by correlating flow analytics with internet performance and path signals to identify regional/ASN issues, understand OTT/CDN delivery quality, and quantify the impact of degradations on customer experience.
How can ISPs analyze OTT service consumption trends without deep packet inspection?
You can analyze OTT consumption trends by classifying traffic by OTT service, category, and provider, then tracking how usage shifts over time by region, access type, or delivery path. Kentik supports this without DPI by correlating flow telemetry with DNS context to identify OTT services and quantify their impact on your network. See: Using True Origin.
How do I benchmark CDN performance and choose the right CDN mix?
Benchmark CDN performance by comparing how each CDN delivers traffic into your network (on-net vs off-net), how that delivery performs for subscribers, and what it costs by market or interconnect. Kentik helps you evaluate CDNs carrying your traffic and produce clear reports that support CDN mix and interconnection decisions. See: CDN Analytics.
How can I identify heavy users or service quality dips to reduce churn and grow ARPU?
Reduce churn and grow ARPU by spotting heavy usage patterns, identifying service quality dips that correlate with complaints, and using those insights to time upgrades, promotions, and retention actions. Kentik helps with subscriber-level OTT insights and performance context so you can see which services and delivery paths are driving experience issues. See: OTT Services.
How do I improve peering and interconnection to boost subscriber performance and reduce costs?
Improve peering by using traffic-driven interconnection analysis to identify where you can offload transit traffic to peering, reduce hops, and improve delivery performance. Kentik supports an analytical peering workflow and integrates PeeringDB context so teams can prioritize peering opportunities based on real traffic and footprint overlap. See: Making peering easy: PeeringDB integration.
How can I use market intelligence to find growth opportunities in my footprint?
Use market intelligence to evaluate AS market share and relationships by geography, see who is adding or losing customers, and identify single-homed opportunities in target markets. Kentik Market Intelligence uses the global routing table to help you compare markets and surface actionable opportunities for growth and protection. See: Kentik Market Intelligence.
How do I troubleshoot and measure zero-rating programs across subscribers and content partners?
To manage zero-rating effectively, you need visibility into the eligible OTT traffic and how it is delivered, consumed, and trending across subscriber segments and partners. Kentik helps you instrument and troubleshoot zero-rating by analyzing OTT traffic and its delivery context, so you can validate program behavior and support reporting. See: OTT Service Tracking.