Product Expansion Enables Operators to Understand How CDNs, OTT Services, End-Users Affect the Network and the Business
SAN FRANCISCO – March 12, 2019 – Kentik®, the provider of network analytics for the cloud-native world, today announced the launch of Kentik True Origin™, a product suite to support broadband and mobile providers with critical network visibility needs. Housed within Kentik’s SaaS-based network analytics platform, Kentik True Origin enables ISPs, MSOs, mobile, telcos, and other providers to gain and fast, actionable insights into cost, competition, and subscriber behavior.
“Today’s broadband providers are feeling the squeeze. On one side, they must manage continuous, costly infrastructure investment, driven by relentless traffic growth. On the other side, they face revenue threats from third-party over-the-top (OTT) services that compete with their in-house offerings and take away profits via the very same traffic that has driven up costs,” said John McKerracher, president of Edgeworx Solutions Inc., Canada’s Kentik channel partner. “Understanding and managing the new dynamics are huge challenges that providers must tackle if they want to ensure continued growth. That’s why we’re excited and have already seen demand for Kentik’s True Origin.”
“Using telemetry data from network equipment that providers already have in place, operators can move away from traditional approaches like DPI, monitoring appliances, and data lakes, which do not scale or provide real-time visibility,” said Avi Freedman, co-founder and CEO of Kentik. “With True Origin, providers gain a deep, detailed picture of traffic associated with CDNs, OTT services, and subscriber behaviors. Having that level of insight allows providers to better grow revenue and manage cost, competition, and subscriber behavior.”
Kentik True Origin supports providers with three critical functionalities:
“Network traffic intelligence provides key insights that service providers need to plan and grow their networks — and their businesses,” added Freedman. “With True Origin, Kentik enables operators to fully understand how CDNs, OTT services, and subscriber behavior affect cost, revenue, and the network as a whole, and use that knowledge to drive business growth.”
Easily the world’s most powerful network insight and analytics for the cloud-native world, Kentik® uses real-time traffic analysis, uniquely enriched with application, routing, and internet context to power the network operations of leading enterprises and cloud and communication service providers (CSPs). Kentik’s SaaS platform is built on a patented big data engine to deliver modern network analytics that is both powerful and easy to use. Kentik is based in San Francisco - learn more at www.kentik.com.