AI workloads, multi-cloud, and data-hungry apps are driving explosive traffic growth—while price pressure and operational complexity intensify. In this replay, Capacity Media’s Amber Jackson hosts Kentik’s Jezzibell Gilmore and Steve Meuse along with Dave Siegel (CEO, NetMavens) and Steve Orlando (CEO, Seaborn Networks).
You’ll learn practical strategies for optimizing peering and transit, localizing traffic, and aligning commercial outcomes to network reality. Dave Siegel shows how teams move from guesswork and spreadsheets to programmatic cost models. Steve Orlando explains why his executive team treats Kentik as a commercial analytics system for margin, renewals, and targeting.
The session closes with a demo of Kentik’s Traffic Cost Analysis and a sneak peek at Kentik AI features that let anyone ask natural-language questions about the network and get answers from correlated flow, metrics, cloud, and synthetic data.
What you’ll learn
Watch this webinar replay to learn how to:
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Build an actionable peering/transit strategy that reduces backbone load and improves localization
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Model real connectivity costs (transit, IX, PNI, cross-connects) per customer—without spreadsheets
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Use executive-ready dashboards for margin, renewals, and sales targeting
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Ask natural-language questions of your network with Kentik AI
