Find the Secret Profit Hiding in Your Network Traffic

Network traffic data has the potential to drive better business outcomes for communication service providers (CSPs). However, for many providers, measuring how IP traffic is delivered across large networks remains a slow, entirely manual process, and it’s difficult to put the data to work.

Learn how to leverage and profit from your network traffic data by joining Heavy Reading Analyst James Crawshaw and Kentik’s Product Marketing Director, Jim Meehan for this webinar. Jim will demonstrate how CSPs can surpass revenue and cost targets with real-time analytics that combine network data and business data to deliver insights that can be put to immediate use.

The session will cover key network data opportunities for CSPs:

• Understand each customer’s end-to-end contribution to network load
• Create differentiated pricing based on where traffic primarily flows (domestic or international)
• Uncover new sales and upsell opportunities within network data
• Track third party OTT services and respond to competitive threats
• Use per-subscriber utilization details to drive better customer service outcomes