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Why modern network teams choose Kentik vs PRTG

	Kentik: Modern Network Intelligence Platform	Paessler PRTG: Sensor-Based Network Monitoring
Unified visibility	Kentik seamlessly unifies all network telemetry—flow, SNMP, cloud & synthetics—into one platform for a comprehensive view of network health.	PRTG is an all-in-one, sensor-based monitor with broad device coverage, but it lacks integrated synthetics and deep, correlated network analytics across cloud and on-prem.
AI/ML capabilities	Empowers NetOps teams with powerful AI capabilities: natural language queries, automated cause analysis, and agentic investigations. Proactively identifies issues for faster MTTR.	No AI-guided network investigation today—no natural language querying and no agentic troubleshooting. Alerting is threshold-based, and any AI capabilities are early-stage.
Cloud and hybrid coverage	Provides deep, native visibility into hybrid- and multicloud networks—including AWS, Azure, and GCP—providing a clear view of VPC flow traffic, cloud paths, and SaaS performance.	Anchored in on-prem polling, with limited cloud network depth. PRTG Hosted Monitor is AWS-hosted but awkward for internal devices that are not exposed to the internet.
Flow analytics	Ingests unsampled flow data at line-rate with BGP, host, and business tag enrichment. Kentik empowers NetOps teams with a powerful query engine and intuitive visualizations such as Sankey diagrams.	Flow reporting covers bandwidth usage and top talkers by IP, protocol, or application, but lacks enrichment and an ad-hoc query engine for deep, dimensional traffic analysis.
Metrics collection	Offers a highly scalable and forward-looking approach that collects both traditional network performance metrics and modern gNMI streaming telemetry for real-time, high-fidelity insights.	Built on SNMP- and sensor-based polling. PRTG does not support streaming telemetry.
Licensing model	Predictable SaaS licensing that is not priced per sensor, so adding monitored detail does not multiply licensing line items.	Licensed per sensor, where one sensor monitors a single measured value and devices commonly need several. Costs scale with the number of measured values and the sensor packs you buy.
Speed and scalability	Kentik uses a highly efficient SaaS data engine that delivers lightning-fast query performance and scales effortlessly to handle any amount of data.	PRTG Network Monitor reaches a practical ceiling around 10,000 sensors (~1,000 devices) before PRTG Enterprise Monitor. Large deployments can be resource-intensive and require careful sensor and probe planning.
Deployment and maintenance	Delivered as a fully-managed SaaS platform, Kentik frees teams to focus on strategic network initiatives. No need to deploy, maintain, or upgrade servers or storage.	A customer-managed, on-prem server with optional remote probes—or the AWS-hosted managed instance. Upgrades, sizing, and ongoing maintenance remain the customer’s responsibility.
Cost and capacity planning	Combines detailed traffic trends with actual cost data, enabling data-driven capacity planning and network cost optimization decisions.	Provides utilization trends and basic forecasting for nodes and interfaces. Does not provide cost-aware transit and peering planning features.

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