Datadog excels at full-stack application observability. Kentik provides the network intelligence layer Datadog isn’t designed to deliver: deep flow analytics, BGP routing, cloud path visibility, and AI-guided investigation across the network.
Network intelligence,
not just app triage
Deep flow analytics, BGP routing, cloud paths, and synthetics in one platform — built for network engineers
AI built for
network telemetry
Kentik AI Advisor reasons across flows, BGP, synthetics, and paths — and runs live diagnostics to investigate like a network engineer
Predictable pricing
for network-scale data
Capacity-based pricing with 120-day standard traffic retention — no per-metric, per-tag, or per-host surcharges
Kentik: Network Intelligence Platform | Datadog: Full-Stack Observability | |
|---|---|---|
Primary focus | Purpose-built for network engineers and NetOps teams that need to investigate traffic, routing, cloud paths, and network behavior deeply. | Designed for SRE, DevOps, and platform engineering teams consolidating application performance, infrastructure, logs, and basic network signals. |
AI/ML capabilities | AI Advisor acts as a virtual network engineer, reasoning through multi-step investigations across flow, BGP, synthetics, cloud paths, and device telemetry. Runs live diagnostics (ping, traceroute, config diffs, SSH workflows) and produces evidence-backed RCA. | Bits AI SRE provides AI-assisted RCA for application incidents and Watchdog provides anomaly detection across metrics, logs, and traces. Network-focused AI is constrained by the depth of available network telemetry. |
Flow analytics | Deep, query-driven traffic investigations with ingest-time enrichment across BGP paths, GeoIP, AS numbers, threat intelligence, and user-defined custom tags. Unaggregated flow storage with 120-day standard retention enables high-cardinality ad-hoc queries for forensics, peering, DDoS context, traffic engineering, and cost optimization. | Supports NetFlow, sFlow, and IPFIX for top-talker identification and container bandwidth context. Optimized for application triage rather than deep ad hoc traffic investigation. Standard flow retention is 30 days, with longer retention available at premium cost. |
BGP and internet intelligence | Real-time BGP route monitoring from thousands of vantage points, AS path visualization, hijack and leak detection, RPKI validation, and peering analytics integrated with flow and cost data. | BGP monitoring, hijack/leak detection, RPKI validation, and peering analytics are not part of the platform. |
Cloud and hybrid visibility | Specialized cloud network visibility with enriched VPC flow logs, inter-region and inter-AZ path analysis, cloud egress cost analytics, and Kubernetes-aware visibility via Kentik Kube and eBPF. | Strong cloud infrastructure monitoring across AWS, Azure, and GCP, plus container and service-to-service network metrics. Cloud network path analysis and egress cost attribution are not a primary focus. |
Metrics and telemetry | Collects SNMP, gNMI streaming telemetry, syslog, SNMP traps, and SSH data. Strong workflows tie device health directly to traffic and routing analysis. | Device collection via SNMP, traps, syslog, and APIs with broad device coverage. No streaming telemetry support and no network-telemetry-first investigation workflow. |
Synthetic monitoring | 300+ global testing agents with inside-out, outside-in, and private-to-private tests, fully integrated with flow, BGP routing, and cloud data for network-centric investigations. | Application-centric synthetic monitoring (API, browser, mobile transactions) integrated with APM and frontend monitoring. Network-layer synthetics are not the focus. |
Network planning and optimization | Network capacity forecasting, provider/CDN/transit optimization, peering and interconnection analysis, cloud egress optimization, traffic cost intelligence, and cost-per-bit attribution. | Strongest around application performance, infrastructure availability, and incident response. Network economics, capacity forecasting, peering, and traffic engineering are not first-class workflows. |
Pricing | Capacity-based pricing tied to flow per second, with 120-day standard traffic retention and predictable scaling. AI capabilities are included rather than tiered as a premium. | Per-device subscription (starting around $5 per cloud device and $7 per on-premises device) plus separate fees for flow retention, custom metrics, tags, and ingestion. Network-scale telemetry volume can escalate costs quickly. |
“Kentik saved us time and gave us full confidence that we’d be aware of and be able to respond to any cloud or on-prem network issues on a timely basis.”
– Louis Bolanos, Staff Cloud Network Engineer“We use Kentik to continually improve our network at ServiceNow.”
– Davin Camara, VP, Cloud Network Services“Kentik allows us to better understand DDoS attacks and investigate security events.”
– Miguel Benjumea Ortiz, Network Administrator“Previously, we didn’t have anywhere near the granularity of data we have with Kentik.”
– Jurriën Rasing, Group Product Manager for Platform Engineering