Kentik - Network Flow Analytics

Carrier | CDN | IP Transit

With explosive growth and massive technology shifts (video, mobile, IoT), the wholesale service provider market abounds with opportunities and challenges. Incumbents and startups alike know that network infrastructure is not enough in this competitive environment. The future of your business depends on your ability to plan, deliver, automate, and protect high-value services. For that you need the traffic data insights that only Kentik can reveal.
  • “Kentik has the best feature functionality on the market and has substantially reduced our MTTR for customer, peering, and transit-related issues. It’s rare to be able to leverage one product for value in so many different and useful ways across the organization, but with Kentik, we’ve been able to do just that.”
    Julien Vaught, Vice President of Network Architecture and Engineering

Solutions for Carrier | CDN | IP Transit

Peering & Interconnection

Identify remote networks to target for direct interconnection and understand the potential impacts on new and existing connectivity—to help identify peering opportunities, optimize routing, and negotiate more favorable contracts.

Benefits:

  • Find opportunities to optimize costs or improve performance via new connectivity
  • Evaluate potential peering partners and build data-driven business cases for interconnection
  • Measure traffic ratios and enforce peering agreements

Traffic Engineering

Resolve impending congestion and customer impact by identifying logical traffic groups that can be moved to alternate paths. Ensure that traffic delivery conforms to Service Level Agreements (SLAs) and maximizes utilization of costly network resources.

Benefits:

  • Make sound traffic engineering decisions
  • Automate data collection and collation for traffic engineering tasks
  • Avert capacity crises by making space for new capacity lead times

Capacity Planning

Automate network capacity planning tasks and prioritize actions using growth forecasts and projected run-out dates. Gain integrated insights into network capacity, utilization, performance, and traffic composition to ensure the best service delivery at the lowest cost.

Benefits:

  • Automates data gathering and correlation to prioritize the most critical capacity issues
  • Eliminate complex spreadsheets and manual planning processes
  • Prevent congestion surprises that impact applications or users

Network Cost Analytics

How are customers, applications, and internal departments utilizing high-cost resources? Find out by using Kentik to uncover the entry, path, and ultimate exit of customer traffic. Fast and accurate multi-dimensional analyses—using provider pricing models and traffic volume measurement—help link costs to consumers, uncover opportunities for differentiated products and services, and support pricing decisions.

Benefits:

  • Negotiate and enforce stronger customer contracts
  • Increase service revenue and margins.
  • Understand the drivers of overall network spend
  • Eliminate billing surprises and errors with automatic cost forecasts

CDN Analytics

Provide timely, curated insights on specific aspects of CDN traffic to improve CDN traffic delivery, and make better business decisions.

Benefits:

  • Find and fix CDN traffic origin misconfigurations
  • Improve CDN traffic delivery and performance for subscribers
  • Optimize CDN-related business decisions

OTT/Subscriber Analytics

Associate traffic with OTT content owners and service operators to expose the competitive landscape and optimize pricing to incorporate actual subscriber usage patterns.

Benefits:

  • Reveal the origins and growth of network traffic and evaluate the competitiveness of in-house offerings
  • Analyze usage patterns across customer segments to optimize plans and pricing
  • Improve customer service outcomes by informing subscribers with human-readable details

DDoS Defense

Kentik includes the industry’s most accurate detection of DDoS attacks and other anomalies such as large-scale data exfiltration. Multi-level thresholds escalate threats as they develop, and built-in integrations enable automated triggers for internal or third-party mitigation.

Benefits:

  • Detect and defend up to 50% more attacks* (TechValidate 2017 Customer Survey)
  • Eliminate false positives/negatives and decrease response time with automatic ML-based traffic profiling
  • Visualize attack characteristics and network impact
  • Trigger automatic mitigation actions including RTBH, Flowspec, and external mitigation hardware or services

Customer Analytics

Analyze network utilization to discover revenue opportunities with new or existing customers.

Benefits:

  • Arm sales teams with tools to retain and attract customers
  • Sell new services to existing customers
  • Reduce sales cycles and lower the cost of customer acquisition
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